CAT JUAN LEDESMA
When I first met Cat, she had this quiet confidence and grace about her. She had a certain level of sophistication which only she can pull of and I was instantly put at ease when we started talking.
It was last March 2015 where I found myself sending an email to one of the Philippines’ top lifestyle bloggers, Cat Juan Ledesma. I was in the Philippines on vacation when I came across one of her blog posts. I find that her passion for writing/blogging, helping people and of course, her love for family are some of the many reasons why she fit perfectly into our Life Unscripted series.
Cat is a wife to film and TVC director Carlo Ledesma, and mom to two beautiful children: Fin, 2 and Nara, 5 months old. Aside from being a lifestyle blogger, she also works as a Communications Associate for Beacon Academy, has modelled for print and television in the Philippines and other countries and is currently a beauty expert for Calyxta.com.
Two years ago, she moved back to the Philippines with her family after living in Australia for 5 years. “The decision to come back was also because we knew that once we started a family, our quality of life there would be different,” Cat shares. She has been blogging for over 10 years now. It started as something personal where she would share snippets of travel, snippets of her life. She wasn’t really looking for readers, but they came. It wasn’t an easy adjustment during her first year back home. After a lot of soul searching, Cat realized that she wanted to focus on things she loved to do: take photos, write, and help people. That's when she worked with Martine De Luna, a blog consultant, who pointed her to the right direction and helped her revamp her blog, making it more professional.
Here’s a little peek into her life as we shared one Saturday morning together talking about her passions, motherhood and having the partnership she’s always dreamt of.
When asked about who inspires her the most:
Cat certainly is a woman of substance. She has successfully elevated her life in her own way by giving others, particularly small business owners and local brands, a platform for them to shine. In fact, she and her friends recently started a movement, Try Local Ph, promoting and creating more awareness about these brands.
“I’m very happy with the way the blog has evolved where it’s still snippets of my life, it’s still a way for me to take beautiful photos if I want to and it’s also a way for me to introduce discoveries to other people and I like where it’s going,” she shares.
Being the busy woman that she is, Cat has made it very clear that family always comes first. She is at peace with the decisions she’s made and has always believed in sharing her blessings.
To the Ledesmas, thank you for sharing your morning with me. It was insightful, to say the least, and definitely one I’ll hold close to my heart.